ShareWine Trends Q2 2025

Overall Trends

Trading Activity in Q2

Trading activity remained strong in Q2, with the number of trades ending 28% higher than the same quarter last year. It's fantastic to see happy wine enthusiasts trading across borders and exciting bottles moving from one collection to the next. This was exactly the mission when we launched ShareWine back in 2019, and it's wonderful to see how the marketplace and community continue to grow stronger each day.

Strong Support for Themed Auctions

Just like the Sunday auctions have become a weekly highlight for many, ShareWine's themed auctions on the last Thursday of each month have become a well established concept supported by both buyers and sellers. Time and again, sellers bring out the big guns for these auctions, and the exciting and extraordinary wines — combined with ShareWine's promotion — always attract a wide range of buyers.

Themes in Q2 included Champagne, Odd Formats, and White Burgundy. As a seller, it's well worth keeping an eye on upcoming themed auctions, as these evenings carry real momentum.

Price Developments on the Secondary Market

Price declines on the secondary market continue to follow a downward trend, with nearly all Live-Ex price indices showing negative movements. The major FineWine1000 index dropped -4.8% from January to June, and the curve continues downward.

The only global price index currently showing a positive trend is Champagne50, which rose 0.8% from May to June.

On ShareWine, most sellers seem to have adjusted and adapted to a market where buyers are lined up— if the price is right.

Find more details on price developments in the regional trends below.

Regional Trends

Bordeaux

Year-to-date, the global Liv-Ex price index Bordeaux500 — which tracks the prices of the top 500 Bordeaux producers, has dropped by -5.6%. The region continues its battle with yet another heavily discounted En Primeur campaign for the questionable 2024 vintage. It remains to be seen whether this strategy will be successful for Bordeaux this year.

More interesting, however, is the development of Bordeaux sales on ShareWine. Here demand is high, with year-to-date trading up 26% compared to the same period last year, and Q2 alone saw 45% more Bordeaux sold than in Q2 2024.

Below are the price trends for three selected vintages of Grand Cru Classé wines from Chateau Mouton Rothschild, Chateau d'Yquem, and Chateau Pontet-Canet.

Burgundy

The big winner this quarter was Burgundy, which is showing strong growth — heavily supported by a successful White Burgundy themed auction in June.

The trend is clear, and the thirst for Burgundy seems insatiable. Year-to-date, the number of trades in ShareWine's largest category has grown by a full 40% compared to the same period in 2024.

Many rare and prestigious Burgundy wines changed hands in Q2, including the iconic Romanée-Conti from Domaine de la Romanée-Conti.

The number of Burgundy trades rose 2% from Q1 to Q2, and compared to Q2 2024, a whopping 42% more Burgundy wine was traded in Q2 2025.

Globally, Burgundy prices on the secondary market continue a downward trend that started in late 2022. In 2025, prices have fallen an additional -5.6% and are now at late 2021 levels. However, compared to early 2021, current prices (2025) are still nearly 15% higher.

Below are the price trends on ShareWine for two popular red and two white Burgundy producers.

Champagne

As mentioned earlier, Champagne50 is the only Liv-Ex index currently in an upward trend, having risen 0.8% from May to June. The last time this index saw upward movement was briefly in Q2 2024, so it will be exciting to see if the trend continues in the next quarter.

On ShareWine, the number of Champagne trades climbed 28% in Q2 compared to the previous quarter, helped significantly by a large Champagne-themed auction in April.

Below is the price development of the 2008 vintage from five marquee producers, along with two cuvées from Jacques Selosse.

Rhône

After two consecutive quarters of growth in trade volume, Rhône wine saw a slight decline of -3% in Q2. Despite this, the number of trades was still 51% higher than in the same quarter of 2024, indicating a generally positive trend for Rhône on the marketplace.

Globally, Rhône is also faring better than in previous years. Though the Rhône100 price index is down -2.5% for the year, the curve has been largely flat throughout 2025. Time will tell whether Rhône prices have reached bottom.

Below is the price trend of two Rhône wines from Château des Tours.

Italy

Overall, Q2 showed solid growth in the number of Italian wine trades. Volume rose 27% for wines from Piedmont, 11% for Tuscany, and 20% for Veneto compared to Q2 2024.

Year-to-date, the Live-Ex Italy100 index has fallen -1.6%, largely due to a sharp drop in Q2.

On ShareWine, there are significant price fluctuations for many Italian wines (as shown below), where factors like time of sale, starting price, EU shipping availability, images, and the bottle’s condition play a key role.

Sellers are encouraged to use the tips in our helpful guides on these topics in the Help Center.

Spain

Spanish wine experienced solid growth on the marketplace in Q2, with the number of trades increasing by 18% compared to Q1. Compared to Q2 2024, 34% more Spanish wine was traded in Q2 2025.

Below is the price trend for Flor de Pingus from Dominio de Pingus.

Germany

In Q2, German wine traded 12% higher than the same quarter last year. However, the number of trades was significantly lower (-51%) compared to Q1 2025, when a German wine themed auction took place.

We look forward to following the developments and sharing fresh data and trends in the Q3 edition of ShareWine Trends, which will be published in October.

Thanks for reading, and happy trading! 🍷

Mikkel Lomholt

Founder of ShareWine