ShareWine Trends Q1 2026

General Trends

Strong Trading Activity

Activity on ShareWine is higher than ever before. With 2,000 weekly auctions, exciting new wines are constantly coming up for sale, reinforcing this trend. In Q1, we welcomed more buyers and sellers than ever before on the marketplace, and thousands of exceptional bottles changed hands from one collector to the next. This is clearly visible in the number of trades, which increased steadily throughout the first quarter and sat 30% higher than the same quarter last year.

March in particular brought many new records to the marketplace, including a major traffic record set during the ShareWine birthday auction.

Recent Price Developments

Overall, price development in the secondary market remained quite stable throughout the first quarter of 2026. You have to zoom in closely to track price fluctuations. For example, the Liv-Ex price index FineWine100, which tracks the 100 most sought-after wines, rose 0.2% year-to-date.

Most regional indices also show flat price curves. This matches the expectations of several market analysts who predict that 2026 will bring further stabilization and minor price increases, rather than the explosive growth in wine prices experienced previously.

As always, it remains exciting to follow the market's development.

Regional Trends

Bordeaux

The number of trades involving Bordeaux wine rose for the third consecutive quarter, landing 5% higher than Q4 2025, and 7% higher than the same quarter last year.

After a -15% decline in the Bordeaux500 price index over the past five years, Bordeaux prices have gone through a period of stabilization over the past six months. In the first quarter of 2026, prices even rose 0.2%.

Below you can see the price development on ShareWine for three vintages from the producers Chateau Figeac, Chateau Mouton Rothschild, and Chateau Pontet-Canet.

Burgundy

The Burgundy category got off to a flying start in 2026, with 13% more trades than the previous quarter, and 31% more trades than the same quarter last year.

Whether you prefer classic and established producers, or you are hunting for new stars in the Burgundy sky, new Burgundian wine treasures constantly appear for sale. Many rare bottles changed hands on the marketplace throughout Q1. One fun example was a 3-liter Domaine Leflaive Clavoillon 2016, which sold at our Odd Objects themed auction after an intense bidding war.

Prices for Burgundy move slightly up and down, but mostly sideways. The Burgundy150 price index illustrates this perfectly, showing a 0.7% increase in Q3 2025, a -0.4% drop in Q4 2025, and now a -0.6% drop in Q1 2026.

Below you can see the price development for two cuvées from Georges Noellat and Domaine Fourrier.

Champagne

Historically, the fourth quarter typically serves as the period with the largest Champagne sales. Therefore, we found it quite surprising that the number of Champagne trades on the marketplace was 7% higher in Q1 of 2026.

A massive amount of Champagne traded this quarter. Compared to the same period last year, the number of trades sat 49% higher in 2026.

We look forward to seeing if the upturn for the Champagne category continues into Q2, which also features a themed auction dedicated to the sparkling delights from Champagne.

The Champagne50 price index has risen 1.1% year-to-date, marking one of the largest regional increases during this period.

Below we follow the price development of the 2008 vintage across five famous grand houses, alongside two cuvées from grower-producer Jacques Selosse.

At first glance, it might seem surprising that Krug 2008 dropped in price unlike the other producers. We can find the reason in the fact that Krug originally released the 2008 vintage in very small quantities, and this low supply drove prices up upon release. Later on, larger quantities steadily released into the market, making a major impact on the price.

Rhône

Demand for Rhône wine remains high on ShareWine. Compared to Q1 2025, the number of trades sat 40% higher in Q1 2026.

Looking at the Liv-Ex Rhône100 index, price development remained completely flat throughout the first quarter. However, this follows two quarters of rising prices in the Rhône index, meaning prices have risen 2% over the past 12 months.

Below you can see the price development for two cuvées from Domaine des Tours.

Italy

Despite a -17% drop in trades involving Piemonte wine in Q1 compared to the previous quarter, the trading level on the marketplace still sat 23% higher than the same quarter last year.

The Tuscany category, on the other hand, surged ahead. We saw 17% more wine from Tuscany sold in Q1 compared to the previous quarter. Compared to Q1 2025, we traded 72% more wine from Tuscany in Q1 2026!.

An impressive supply of Brunello from top producers in excellent vintages largely drove these sales, prompting many buyers to seize the opportunity to acquire these Italian delights.

Wines from the Veneto region also grew nicely, although the volume does not match the levels of Piemonte and Tuscany.

The Italy100 price index moved quietly upward throughout Q1, showing a 0.8% gain year-to-date.

Below you can see the price development on ShareWine for several popular wines from Tuscany and Piemonte.

USA

In this trend report, we made room for American wines, which enjoyed a fantastic quarter on the marketplace. Throughout Q1, we saw a high volume of exciting American wine listed for sale.

Rare wines from top names like Screaming Eagle, Schafer, Bond, Ridge, and Rudd changed hands and found their way to new collections. In fact, we sold 46% more American wine on ShareWine than the previous quarter, and we eagerly await to see if this trend continues in Q2.

Those were the trends we chose to focus on this time. We look forward to following developments in Q2 and reporting fresh data and trends in the next edition of ShareWine Trends, which publishes in July.

Thank you for reading along, and happy trading. 🍷

Mikkel Lomholt

Founder of ShareWine