ShareWine Trends Q2 2026

General Trends

The right listing format boosts sales

Based on our analysis of 100,000 listings, we implemented a series of adjustments in Q2 to the fixed-price and auction listing formats on the marketplace. The goal was to make it easier to understand the strengths of both formats and help more users successfully sell their wine.

Data from the past four weeks has just come in and reveals several interesting developments. First and foremost, the sell-through rate for auctions has increased by more than 10%. At the same time, three times as many fixed-price listings have sold as before, as many listings that did not perform well as auctions were instead sold at a fixed price. All in all, this is great news for sellers on the marketplace, and the figures clearly show that more people are succeeding in selling their wine — and selling it faster than before.

Regional Trends

Italy

Let us begin by taking a closer look at developments in Italy — a wine country currently experiencing positive momentum, with strong demand and rising prices.

In Q2, ShareWine saw growth in the number of transactions involving wines from the regions of Piemonte, Tuscany, and Veneto. Trading volume increased by 38% for wines from Piedmont, 27% for wines from Tuscany, and 3% for wines from Veneto compared with the same quarter in 2025.

A look at Liv-ex’s Italy 100 price index shows a clear upward trend, with prices having risen almost continuously over the past 12 months. Wines in the index have increased by 3.6% over the past year.

Below is the price development on ShareWine for a selection of popular wines from Tuscany and Piemonte.

Bordeaux

The Bordeaux category was characterized by status quo throughout Q2, with Liv-Ex’s Bordeaux 500 price index remaining flat at 0.1% growth year to date. The same trend can be seen on ShareWine, as illustrated in the chart below.

On ShareWine, the Bordeaux category was almost identical to the first quarter of the year in terms of traded value, but with 17% fewer transactions, the average transaction value was significantly higher in Q2.

Below is the price development for three selected Bordeaux producers.

Burgundy

Despite a slight decline in the number of transactions in the marketplace’s largest category, down 2% in Q2 compared with Q1, the number of transactions was still 24% higher in Q2 than in the same quarter of 2025.

The Burgundy150 price index rose slightly during Q2 and is currently up a total of 0.9% in 2026.

Below is the price development for two cuvées from Georges Noëllat and Emmanuel Rouget.

Champagne

On ShareWine, interest in Champagne is rising, and more enthusiasts are discovering the experiences Champagne can offer. Demand seems almost unstoppable, both among established producers and the many new grower-producers constantly emerging on the scene.

The marketplace’s second-largest category is enjoying strong momentum, with the number of transactions in Q1 even surpassing Q4, which has historically always been the biggest quarter for Champagne. Despite a modest decline of 1% fewer transactions in Q2 compared with Q1, trading volume remains at a historically high level, and year to date, 38% more Champagne has been traded than in the same period in 2025.

After a dramatic roller coaster ride in Champagne prices since the beginning of 2023, prices stabilized throughout 2025, and in 2026 prices have risen by 1% in the Champagne 50 index, which tracks the latest vintages of the 16 most traded Champagne brands.

Below, we follow the price development of the 2008 vintage across five famous grandes marques, as well as two cuvées from grower-producer Jacques Selosse.

Rhône

After several strong quarters of growth in the Rhône category, the number of transactions in Q2 was 6% lower than in the same quarter of 2025.

The Rhône 100 price index is relatively stable and currently shows a decline of 0.6% in 2026.

A large amount of Château des Tours is traded on the marketplace, making these wines a good benchmark for price developments in the low- to mid-price segment.

These were the trends we chose to focus on this time. We look forward to following developments in Q3 and reporting fresh data and trends in the next edition of ShareWine Trends, which will be published in October.

Thank you for reading along, and happy trading. 🍷

Mikkel Lomholt

Founder of ShareWine